Following a meeting in London on the 11th April 2018, music managers across Europe now have a new collective body to ensure creators’ representatives can have closer involvement in all discussions and decisions that impact future direction of the global music business.

The European Music Managers Alliance (EMMA) brings together music manager representative bodies from the UK, France, Sweden, Netherlands, Poland, Norway and Finland – with links to similar organisations in Australia, Canada, New Zealand and South Africa.

In total, EMMA will collectively represent over 800 managers across Europe, and another 600 worldwide. The organisation’s inaugural Chair will be Keith Harris, one of the industry’s most widely-respected figures and long-time member of Stevie Wonder’s management team. All founder members will nominate representatives to the board.

EMMA’s initial focus will be on three specific issues:

Licensing and fair remuneration: as the recorded music business enters a new phase of streaming-based evolution, relationships between artists and labels have adapted. The latter increasingly act as “rights partners” rather than “rights owners”. It is vital that such fundamental changes are reflected in licensing negotiations, and that commercial partnerships with Digital Service Providers are as transparent and open as possible.

Public Policy: in parallel to these commercial developments, adoption of pan-European legal frameworks and policy discussions must also involve greater participation from artists and their representatives – including current debates on Intellectual Property, taxation, collection society reform and Brexit. EMMA will provide a convenient point of contact for policy makers to engage with artist representatives.

Education and research: EMMA will also support a professional, educated and networked global community of music managers – sharing research, information and resources.

Founded on principles of transparency, diversity, professional standards, and accountability, EMMA will unveil a detailed agenda at MIDEM 2018, including a common Code of Practice and operating practices.

Commenting on the significance of today’s launch, EMMA’s Chair, Keith Harris, said:

“As the business representatives of artists, songwriters and producers, the role of the music manager has assumed ever greater importance in the digital era. For the future health of our business, and particularly with Brexit on the horizon, it is therefore vital that managers can maintain close contact and participate fully and openly in all commercial and policy discussions that impact on our clients. The creation of EMMA will make this possible. Going forward, digital services, legislators and other industry partners will have opportunity to connect with the widest range of music managers via a single networked organisation.”

Cecilie Torp-Holte – Chief Officer NEMAA Norway:

“With the digitisation of the music industry, borders between countries are being knocked down. At the same time, the role of the music manager is becoming ever more important. These combined facts make the launch of EMMA very welcome, creating an efficient European network where we can work together on an EU or global level, as well as share experiences, knowledge and education.”

Virpi Immonen, Chairperson, MMF Finland:

“MMF Finland is happy to be part of the European Music Managers Alliance. The world is changing and so is the music business. More than ever before, we need to work together, collaborate and be united. Transparency, diversity and equality are important issues and we want to support this new initiative with our European and international colleagues.”

Virginie Borgeaud, President, MMF France:

“We’re very excited to join efforts with all our fellow national organisations, and to speak with a strong and united voice for music managers.”

Steijn Koeijvoets, Board member, MMF NL

“MMF NL has always been a supporter of initiatives that will be beneficial to the position of managers and the artists they represent. We are happy to be able to play an active role in the improvements of our business and joining EMMA is a good step towards building a better future.”

Magdalena Jensen, chairperson, MMF Poland:

“In a world increasingly characterised by ever-tighter borders and scepticism, we need organisations that build bridges, especially when we are so lucky to work with such a connecting medium as music. We also need to comprehensively and cohesively address new issues that our industry is urgently facing such as licensing, compensation and the value gap. This can only be done with a common stance so that the voice of artists and their representatives are not drowned out in a sea of large corporate monopolies controlling catalogues and distribution channels.”

Per Kviman, Chair, MMF Sweden:

“It’s time for managers to make themselves heard in the fast changing music industry, and to ensure we are well-represented in discussions with decision makers in Brussels. EMMA will give us an equal seat at the table and ensure we remain at the frontline of the debate.”

Annabella Coldrick, Chief Executive, MMF UK:

“The UK MMF is committed to thinking beyond Brexit and working even more closely with our European and international manager colleagues to campaign for fairness, transparency and bringing down barriers to music. Our members all represent artists with global businesses. We believe we are stronger and more influential working together to affect change for the better.”

Leanne de Souza, AAM Executive Director (Australia)

“Artist managers are working the careers of their artists earlier than ever before. The opportunities of reaching global markets and networks is fundamental to negating the geographical isolation that Australian managers encounter. Peer support and professional development activities are vital and the AAM welcomes the opportunity to further the global reach of our 250 Australian artist managers through EMMA .”