Archives September 2019


The European Music Managers Alliance (EMMA) and Association of Artist Managers (AAM Australia) were delighted to host the International Manager Meetup Brunch last week at the Reeperbahn Festival, sponsored by our friends Aviator Management.

It was a great pleasure to network and share experiences with fellow music managers and industry representatives from various countries across Europe and beyond, including Germany, Netherlands, Poland, Denmark, Sweden, Finland, UK, Norway, Italy, Australia, Canada and the USA.

In case you missed it at the Brunch we announced the launch of EMMMA – the first European Music Managers Mentorship Activation program. For more info go here.

Big Thank You to everyone joining!





At the Reeperbahn Festival today (Friday 20th September), the European Music Managers Alliance (EMMA) have announced launch of the first ever pan-European mentorship programme for music managers, after a successful bid to the Creative Europe’s fund.

The European Music Managers Mentorship Activation (EMMMA) will look to foster knowledge sharing and increased commercial opportunities by linking managers through across the EU.

Consisting of both a mentoring scheme and networking programme, EMMMA will facilitate upcoming European managers to team up with experienced mentors from each participating country – combining face-to-face meetings over the course of a year at by:Larm, Tallinn Music Week or The Great Escape festivals, with bi-monthly Skype sessions and specialised workshops on areas including live music, touring and taxation, understanding streaming data and making a business out of your band.

After completion of the programme, participants will be responsible for providing a one-year business plan for at least one of their artist, songwriter or producer clients.

Speaking at the launch, Per Kviman, Chair MMF Sweden and Chair of the European Music Managers Alliance, said:

“Diversification and fragmentation of the traditional music industry has undoubtedly elevated the role of music managers, who are now required to be experts in all aspects of their client’s business – from songwriting and recording deals, to live touring, brand sponsorship, online marketing and a host of other areas. This much-needed programme will enable managers to share expertise and build their artists careers across borders.  We hope it will grow over time and help build a strong network of managers across the EU. This is a big win for the future of European music.”

 Virpi Immonen, Vice Chair of EMMA and Chair of MMF Finland added

“MMF Finland is proud to be the project coordinator of this groundbreaking pan-European mentoring programme.  Management can be a tough and stressful gig, in what is often a solitary career, and so our aim with EMMMA, and with support from the European Commission, is to start pooling and sharing the vast knowledge base that exists across the continent, and to help upcoming managers to successfully grow their business. In turn, that will offer even greater opportunities to support the careers of our artists, our songwriters and our composers.”

Applications for EMMMA will open soon. To get news of the process as soon as it’s open visit and subscribe to the mailing list




EMMA is the European Music Managers Alliance founded in 2018 by manager representative organisations in 7 European countries: France, Netherlands, UK, Sweden, Poland, Finland and Norway. In total our organisations represent over 1000 European managers.

The MMF Finland is the lead coordinator in the mentorship programme with partners MMF Sweden, NEMAA Norway, MMF France and MMF Netherlands. MMF UK will support the programme sharing research and education material.

The mentorship programme will be open to applications from managers across the whole EU (not just the partnering countries).  For more info about EMMA and to sign up to our newsletter for updates on the programme see



For German version of the announcement please go here

For French version of the announcement please go here

International Music Manager Brunch @ Reeperbahn

The European Music Managers Alliance (EMMA) and Association of Artist Managers
(AAM Australia) are delighted to invite you to our International Manager Meetup Brunch in Reeperbahn, sponsored by our friends Aviator Management.

Please RSVP at:

When: Friday 20th September 2019 from 10am – 12pm
Where: Café Geyer, Hein-Köllisch-Platz 4, 20359 Hamburg, Germany (just off the Reeperbahn)

The event will be an opportunity to connect and engage with fellow music managers internationally along with representatives from the wider industry.

We expect the event to reach full capacity, so please get your RSVP in as soon as possible. We look forward to grabbing a coffee, some food, having a catch up with you and discussing how the role of the music manager is changing and evolving and the challenges and opportunities this presents.

We will write back to confirm your RSVP.

– Team EMMA + AAM

About Aviator Management: 

Aviator is an agency specialised in the acquisition, clearance and commercialisation of large TV music archives.

Our philosophy is centred around bringing all partners together to create a fusion of rights therefore securing the long-term commercialisation of music TV content for streaming, physical and broadcast.

Our partners and clients consist of all rights holders such as performing artists, record companies and TV stations.

Our services include research, rights clearance, product conception, development of work-flows as well as digital distribution.