Archives November 2019

EMMA launches EMMMA – the European Music Managers Mentorship Activation

As some of you know EMMA had a pleasure of announcing, during last Reeperbahn festival event, our mentorship programme for music managers across Europe (EMMMA) – see press release here. Just to let you know, applications will open soon so please keep an eye out for further announcements.

We’d also like to encourage all of you to subscribe to the EMMA mailing list, so that we can keep you updated on the EMMMA application process, future events & news and how you can get involved: http://emma.community/ 


Managing Expectations: An Exploration into the changing role and value of the Music Manager

MMF UK has recently launched a report, titled: Managing Expectations: An exploration into the changing role and value of the music manager. This research is underpinned by a survey of more than 180 music managers as well as in-depth interviews conducted by Music Ally’s Eamonn Forde with managers representing acts including The 1975, Gorillaz, Mumford & Sons, Robbie Williams, J Hus, Little Simz, Nick Cave, The xx, Blue Lab Beats, PJ Harvey, Two Door Cinema Club and Bill Ryder-Jones.

In detail, it examines how managers support talent development, their relationships with record labels, the diverse and expanding skills set they require, the challenges around mental health, and the evolving commercial models between music managers and both their creative clients and industry partners.

The wide-reaching research also indicates a potential disconnect between the increased workload and expectancies shouldered by music managers, and the mechanisms by which they are paid – with the majority still dependent upon a pre-digital commission-based models.

Download the full report


EMMA @ Most Wanted: Music in Berlin

EMMA representatives spent a few days mingling with the German industry and hosted a panel at Most Wanted: Music in Berlin at the beginning of November. Moderated by Magdalena Jensen (Chimes Agency), the panel “Artist Management in Rapid Change” kicked off with a presentation by Paul Bonham of the new MMF UK report (Managing Expectations, Oct 2019) and followed with a great discussion between the two of them and EMMA Chair Per Kviman (Versity Music) and Sophie Mathes (Pennywine Entertainment). The four shared wisdom, insights and tips on management for a packed room of German artists and managers. They discussed three main hot topics in the field of artist management these days: finances and investment in artists, contracts and how legal practices vary in different countries in Europe and the ever-developing range of skills that managers need to have to successfully run their artist’s careers these days.