All posts by Agnieszka Cyganska


The European Music Managers Alliance (EMMA) and Association of Artist Managers (AAM Australia) were delighted to host the International Manager Meetup Brunch last week at the Reeperbahn Festival, sponsored by our friends Aviator Management.

It was a great pleasure to network and share experiences with fellow music managers and industry representatives from various countries across Europe and beyond, including Germany, Netherlands, Poland, Denmark, Sweden, Finland, UK, Norway, Italy, Australia, Canada and the USA.

In case you missed it at the Brunch we announced the launch of EMMMA – the first European Music Managers Mentorship Activation program. For more info go here.

Big Thank You to everyone joining!





At the Reeperbahn Festival today (Friday 20th September), the European Music Managers Alliance (EMMA) have announced launch of the first ever pan-European mentorship programme for music managers, after a successful bid to the Creative Europe’s fund.

The European Music Managers Mentorship Activation (EMMMA) will look to foster knowledge sharing and increased commercial opportunities by linking managers through across the EU.

Consisting of both a mentoring scheme and networking programme, EMMMA will facilitate upcoming European managers to team up with experienced mentors from each participating country – combining face-to-face meetings over the course of a year at by:Larm, Tallinn Music Week or The Great Escape festivals, with bi-monthly Skype sessions and specialised workshops on areas including live music, touring and taxation, understanding streaming data and making a business out of your band.

After completion of the programme, participants will be responsible for providing a one-year business plan for at least one of their artist, songwriter or producer clients.

Speaking at the launch, Per Kviman, Chair MMF Sweden and Chair of the European Music Managers Alliance, said:

“Diversification and fragmentation of the traditional music industry has undoubtedly elevated the role of music managers, who are now required to be experts in all aspects of their client’s business – from songwriting and recording deals, to live touring, brand sponsorship, online marketing and a host of other areas. This much-needed programme will enable managers to share expertise and build their artists careers across borders.  We hope it will grow over time and help build a strong network of managers across the EU. This is a big win for the future of European music.”

 Virpi Immonen, Vice Chair of EMMA and Chair of MMF Finland added

“MMF Finland is proud to be the project coordinator of this groundbreaking pan-European mentoring programme.  Management can be a tough and stressful gig, in what is often a solitary career, and so our aim with EMMMA, and with support from the European Commission, is to start pooling and sharing the vast knowledge base that exists across the continent, and to help upcoming managers to successfully grow their business. In turn, that will offer even greater opportunities to support the careers of our artists, our songwriters and our composers.”

Applications for EMMMA will open soon. To get news of the process as soon as it’s open visit and subscribe to the mailing list




EMMA is the European Music Managers Alliance founded in 2018 by manager representative organisations in 7 European countries: France, Netherlands, UK, Sweden, Poland, Finland and Norway. In total our organisations represent over 1000 European managers.

The MMF Finland is the lead coordinator in the mentorship programme with partners MMF Sweden, NEMAA Norway, MMF France and MMF Netherlands. MMF UK will support the programme sharing research and education material.

The mentorship programme will be open to applications from managers across the whole EU (not just the partnering countries).  For more info about EMMA and to sign up to our newsletter for updates on the programme see



For German version of the announcement please go here

For French version of the announcement please go here

International Music Manager Brunch @ Reeperbahn

The European Music Managers Alliance (EMMA) and Association of Artist Managers
(AAM Australia) are delighted to invite you to our International Manager Meetup Brunch in Reeperbahn, sponsored by our friends Aviator Management.

Please RSVP at:

When: Friday 20th September 2019 from 10am – 12pm
Where: Café Geyer, Hein-Köllisch-Platz 4, 20359 Hamburg, Germany (just off the Reeperbahn)

The event will be an opportunity to connect and engage with fellow music managers internationally along with representatives from the wider industry.

We expect the event to reach full capacity, so please get your RSVP in as soon as possible. We look forward to grabbing a coffee, some food, having a catch up with you and discussing how the role of the music manager is changing and evolving and the challenges and opportunities this presents.

We will write back to confirm your RSVP.

– Team EMMA + AAM

About Aviator Management: 

Aviator is an agency specialised in the acquisition, clearance and commercialisation of large TV music archives.

Our philosophy is centred around bringing all partners together to create a fusion of rights therefore securing the long-term commercialisation of music TV content for streaming, physical and broadcast.

Our partners and clients consist of all rights holders such as performing artists, record companies and TV stations.

Our services include research, rights clearance, product conception, development of work-flows as well as digital distribution.

EMMA is looking for a Communication and Marketing Intern

The European Music Managers Alliance (EMMA) is seeking an attentive, organized, and motivated Communications and Marketing Intern to work 10 hours per week to support EMMA and it’s board members and Secretariat in carrying out a strategic communications plan. This support role is remote and can be carried out from anywhere in Europe.

This intern will gain experience and knowledge on the music industry across Europe (with a special focus on music management), design and marketing alongside a highly-experienced and well-respected board of Europe’s music managers. The intern will support in the development of communications materials and multimedia products that are attractive, consistent, well written, and propel interest and action. The opportunity will build his or her marketing and communications skills through hands on experience with the organization. The ideal candidate is a media and digital enthusiast, with exceptional writing and design skills, a strong interest and background in impact communications, and demonstrated curiosity and/or experience in the music industry.

This is an unpaid internship with the opportunity to build a great communications portfolio.


To carry out and supplement the communications strategy laid out by the EMMA Board.

Duties include, but may not be limited to, the following:

      Support in the development and design of digital, web, and print marketing materials;

      Presentation and report development and design, including Google Slides and PowerPoint;

      Copywriting and editing, including developing original content under direction and editing from multiple contributors and in close coordination with the Secretariat;

      Utilizing online metrics tools (such as Facebook Business Manager and Google Analytics) to report on statistics for websites, social media sites, email campaigns, and online advertising;

      Provide both technical and editorial website support, updating content, and publishing news stories;

      Community management on platforms such as Facebook, Twitter, Instagram, and LinkedIn;

      Coordinate materials for the EMMA monthly newsletter and prepare send out (use of MailChimp); and

      Assist with General administrative tasks as needed.

Please submit your CV and short motivation letter to the address:

Deadline for submission: 15.09.2019.

EMMA welcomes the European Parliament’s vote in favour of the Copyright Directive in the Single Market

The Directive enables the Music Industry to negotiate fair remuneration for authors and rights-holders from digital platforms. Platforms have for too long been able to take advantage of the so-called “Safe Harbor” rule to generate profits from the music of our artists and authors.

Global copyright laws need updating in the digital age and this is a start for more modern legislation. Articles 14-16 give artist and creators new rights to transparency and a new leverage for negotiating music license rights. Especially when it comes to modernizing older legacy agreements.

We now call on all member states to reconfirm their approval of the adoption at the Competitiveness Council on 9th April.  

Ahead of us in the next two years is the implementation of the Directive. EMMA will campaign to ensure each EU Member State gives the principals of the Directive full impact into national law.

We thank those MEPs who voted in favour of the Directive.  Unfortunately too many European politicians have been acting to stop these positive changes. It is time for our national politicians to stand up in support of European culture. The Copyright Directive gives Europe global leadership and a brand new opportunity for positive collaboration between creators and politicians. 

EMMA will continue to work with organizations like Impala, CISAC, IFPI, ICMP to ensure that the Directive does actually lead to fairer remunerations for artists as it intends.  

EMMA welcomes agreement on Copyright Directive and encourages EU to adopt in final vote

The European Music Managers Alliance (EMMA) represents over 800 music managers working with well over 2000 artists across the EU.  We have been actively campaigning for a Copyright Directive that ensures that artists are properly and fairly paid from the consumption of their music by the tech platforms and artists business partners including labels and publishers.   

We welcome the recent deal between the Council and Parliament on the Directive. Although inevitability a compromise, the agreement reached on articles 13-16 forms a balanced package which supports a modern and transparent music industry and promotes fair remuneration from use of artists’ music online.  We applaud the EU institutions’ courage to resist unprecedented lobbying and recognise that copyright exists for the protection of creators. 

There is one more stage to go with final votes and we urge the Parliament and Council to adopt the Directive.  As EMMA we look forward to working with artists the wider music industry and with national governments across the EU as it is implemented in the coming years to ensure the vision becomes reality.

By: LARM Festival, 28.02 – 2.03.2019 Oslo, Norway

by:Larm is one of the biggest music industry events in Europe and the most important one in the Nordic region. In 2018, festival had over 500 international music business delegates attending the conference alongside 2500 Norwegians. In addition to hosting a large number of key industry professionals, over the past 20 years by:Larm has cemented its reputation as THE place to discover the hottest new Nordic talent. The event has featured the likes of Sigrid, Nico & Vinz, Astrid S, Anna of the North, Tove Lo, MØ, Icona Pop, Lykke Li, Todd Terje, Lemaitre, Aurora and Kvelertak just before they established themselves internationally. This year once again festival will have loads of great new acts waiting to be discovered. Well established acts from the region are names like Kygo, Alan Walker, Swedish House Mafia, Björk, Lukas Graham amongst others.

EMMA in cooperation with NEMAA (Norwegian Entertainment Managers & Agents Association) would like to invite you to Meet the Managers & Agents on Friday 1st March from 4-6pm.

More info and location to be found  here very soon!
For full program and info: here
Discount with early-bird prices are available for EMMA members (International Delegate). You can use this link: here

Fan Data Guide

Music Managers Forum UK has published ‘The Fan Data Guide’, the latest instalment of the MMF’s Dissecting the Digital Dollar series. The Fan Data Guide explores the value of fan data, who owns it and how to maximize the use of the data when developing your artists’ business.

The Fan Data Guide seeks to break down the key data types that artists and their managers should be aware of and have access to, as well as advice about how data captured from music streaming, ticket sales, social media activity and affiliate partnerships can be harnessed to grow their business and enhance decision making. The guide also raises pertinent questions about the ownership and sharing of data post GDPR and offers a ‘Data Checklist’ that all artists and managers should ask of potential business partners before negotiating a deal.

Written by CMU Insights in collaboration with MMF board members Lisa Ward (Red Light Management) and Tom Burris (ie:music) plus Jessie Scoullar (Wicksteed Works) and Peter Mason (Russells)

The Fan Data Guide can be downloaded for free here.