The European Music Managers Alliance (EMMA)

The European Music Managers Alliance (EMMA)

The united voice of music managers in Europe

We shape influential discussions on future of the industry, provide access to a professional international network of managers, and ongoing educational opportunities.

The European Music Managers Alliance (EMMA) provides a focused and representative point of contact to engage with professional music managers across Europe, enabling constructive dialogue with the industry and policy-makers. EMMA brings together music manager representative bodies from Belgium, Finland, France, The Netherlands, Norway, Poland, Spain, Sweden and the UK – with links to allied organisations in Australia, Canada, New Zealand and South Africa. In total, EMMA collectively represents over 1,700 managers across Europe, and another 600 worldwide.

Three areas of focus


Licensing and fair remuneration

EMMA works for transparent and fair renumeration for rights owner

Public Policy

EMMA actively engages with policy makers on topics like Intellectual Property, taxation, collection society reform and Brexit

Education and research

EMMA supports a professional, educated and networked global community of music managers – sharing research, information and resources


Per Kviman

EMMA chair, head of MMF Sweden,
CEO of Versity Music

Virpi Immonen

EMMA vice-chair, head of MMF Finland, CEO of Fullsteam Management

Jussi Hautala

MMF Finland

Annabella Coldrick


Keith Harris


Paul Craig

Chair of MMF UK

Cecilie Torp-Holte


Eivind Brydøy


Stejin Koeijvoets

MMF Netherlands

Magdalena Jensen

SMM, Poland

Jeremie Charbonnel

MMF France

Ania Kasperek

Operations Manager

Per Kviman

Current EMMA Chair and head of MMF Sweden

“It’s time for managers to make themselves heard in the fast changing music industry, and to ensure we are well-represented in discussions with decision makers in Brussels. EMMA will give us an equal seat at the table and ensure we remain at the frontline of the debate.”

Cecilie Torp-Holte


“With the digitisation of the music industry, borders between countries are being knocked down. At the same time, the role of the music manager is becoming ever more important. These combined facts make the launch of EMMA very welcome, creating an efficient European network where we can work together on an EU or global level, as well as share experiences, knowledge and education.”

Virpi Immonen

Chairperson, MMF Finland

“MMF Finland is happy to be part of the European Music Managers Alliance. The world is changing and so is the music business. More than ever before, we need to work together, collaborate and be united. Transparency, diversity and equality are important issues and we want to support this new initiative with our European and international colleagues.”

Virginie Borgeaud

President, MMF France

“We’re very excited to join efforts with all our fellow national organisations, and to speak with a strong and united voice for music managers.”

Steijn Koeijvoets

Board member, MMF NL

“MMF NL has always been a supporter of initiatives that will be beneficial to the position of managers and the artists they represent. We are happy to be able to play an active role in the improvements of our business and joining EMMA is a good step towards building a better future.”

Magdalena Jensen

Chairperson, SMM (Poland)

“In a world increasingly characterised by ever-tighter borders and scepticism, we need organisations that build bridges, especially when we are so lucky to work with such a connecting medium as music. We also need to comprehensively and cohesively address new issues that our industry is urgently facing such as licensing, compensation and the value gap. This can only be done with a common stance so that the voice of artists and their representatives are not drowned out in a sea of large corporate monopolies controlling catalogues and distribution channels.”

Annabella Coldrick

Chief Executive, MMF UK

“The UK MMF is committed to thinking beyond Brexit and working even more closely with our European and international manager colleagues to campaign for fairness, transparency and bringing down barriers to music. Our members all represent artists with global businesses. We believe we are stronger and more influential working together to affect change for the better.”

Leanne de Souza

AAM Executive Director (Australia)

“Artist managers are working the careers of their artists earlier than ever before. The opportunities of reaching global markets and networks is fundamental to negating the geographical isolation that Australian managers encounter. Peer support and professional development activities are vital and the AAM welcomes the opportunity to further the global reach of our 250 Australian artist managers through EMMA.”

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