Behind every strong manager is a network of people who’ve been there before.
Our Mentorship Programme connects the next generation of music managers with experienced professionals across Europe — creating space for knowledge-sharing, honest conversations and real career development.
This year, we’re proud to bring together a group of mentors with diverse backgrounds across management, publishing, live, sync, marketing and beyond — all committed to supporting emerging talent in the industry.
🇳🇱 Alex ter Horst
Founder of Neva Land Music, based in Utrecht, with a background in artist management, consultancy and education (Abbey Road Institute). Co-founder of European Sync Camps.
Works with artists including Aidan O’Brien, Adien Lewis and Kazhi.
🇬🇧 Katherine Melling
London-based artist manager with 25+ years of experience across publishing and management, including 15 years at Universal Music Publishing. Also active as a mentor and live promoter.
Works with artists such as piri & Tommy Villiers, Ellie Dixon, Natalie Shay, Caleb Dent and Tom Vek, and consults for songwriter Jin Jin.
🇷🇴 Carina Sava
Music business professional with 16+ years of experience across artist management, booking, brand partnerships and marketing.
Works with byron, VUNK and a growing roster of multi-genre artists at Watermelon Agency.
🇭🇺 Balázs Weyer
Ethnomusicologist and director of Budapest Ritmo, also leading the Upbeat showcase network. Active as a mentor, educator and soundtrack producer.
Has worked with artists such as Mónika Lakatos, Divanhana, Monsieur Doumani and Damir Imamović.
🇫🇷 Sophie Ziessel
Artist manager, music & marketing consultant and founder of POLI FONI. Also creator of the Cool Choeurs Festival in Strasbourg.
Works with Grand Soleil, Amoure, Lüssi and Cartridge1987.
The next generation of music managers is here. 10 professionals from across Europe, shaping the future of artist development, strategy and creative careers.
🇬🇧 Jessica Johnson
Artist Manager & freelance A&R based in London, focused on emotionally-led R&B, soul and alternative artists.
🇮🇪 Breffni Banks
Founder of Serpentskirt, supporting artists in building sustainable careers with a focus on mental health and wellbeing.
🇪🇸 Fran Gutiérrez
Founder of Ácido Base, an agency focused on artist management and creative development for emerging talent.
🇺🇦 Yulia Iagolnyk
Independent artist manager based in Kyiv, working across pop and rock.
🇪🇪 Merylin Poks
Artist manager and creative producer with a focus on sustainability and community-driven music projects.
🇪🇸 Xavier Puig i Sedano
Founder of Blau Atzavara, a management and booking agency working mainly with Catalan-language artists.
🇱🇺 Zach Glavan
Founder of Pressure Artist Talent, with expertise in radio promotion, export strategy and artist development.
🇷🇴 Stefan Hadar
Partner at Watermelon Agency, focused on artist management, booking and long-term creative development.
🇫🇷 Marie-Agnès Ama Opoku
Independent manager and founder of nuance fétiche, specialising in artistic development and strategy.
🇫🇷 Gabriel Charvin
Independent manager and publisher, founder of 3AD Publishing.
Wishing all our Mentees & Mentors an inspiring journey ahead!