European Music Managers Mentorship Activation

EMMMA 2022

This is the third edition of our European-wide mentorship program for music managers.

Who is it for?

Managers who have been working in Europe’s music industry for at least 1 year and are looking for new contacts, knowledge-sharing and support to grow their artist’s businesses.

What does it involve?

Managers are paired with a mentors to support their career growth in 2022. Mentor and mentee will meet virtually for 2 hours per month, maintain email contact as needed and join us for online group calls on a monthly basis as part of the #emmacommunity.

The EMMMA partners and organizers are committed to diversity and equal opportunity in the music industry and will consider these factors in selecting participants.

Mentors

Mentors are from around Europe, with a special focus on EMMA’s member states.

Alex ter Horst

Alex is the founder of Neva Land Music, a full-service artist management and consultancy agency based in the Netherlands that represents several international artists, songwriters and producers. He started his career working in event management at two of the biggest concert venues in the Netherlands and then went on to work as marketing and product manager at a Dutch music label. In 2016 he co-founded a successful start-up in the electronic music industry which was nominated for “10 companies to watch at ADE 2017” as well as the “Buma Music Meets Tech 2018” award. In 2020 he was appointed as managing director for Dancefair, one of Europe’s leading conferences in electronic music and in 2021 he founded his own artist management agency. He is responsible for 400+ releases and over a billion streams with some of the biggest artists in electronic music such as Nicky Romero, Lost Frequencies, Zonderling, Thomas Gold, Jay Hardway, Dubvision, Raiden, Burak Yeter, Kaaze, Mr Belt & Wezol, Blasterjaxx, Dash Berlin, Kryder, Raven & Kreyn, including the most played song on Dutch radio in 2018.

Pablo Noguera

Rlm.

Pablo Noguera (1987) works as a product manager at RLM, the renowned management and booking company founded and directed in Spain by Rosa Lagarrigue.

During his almost 10 years in the business, he has developed careers from emerging artists to now very established ones. Currently, he is leading the projects of global icon Raphael; acclaimed singer songwriter Rozalén and pop singer Bely Basarte.

He is very passionate about pop music. He considers one of the most challenging aspects in the business is to never compromise music’s quality and yet maintain the goal to always reach a wider audience.

Pablo has a Journalist Degree (Universidad Rey Juan Carlos), a Master in Contemporary Culture (Universidad Complutense), a Master in Music Industry (Universidad de Valencia) and an Executive Program in Music Industry in the Digital Age (University of Houston).

Pablo Noguera

Rlm.

Pablo Noguera (1987) works as a product manager at RLM, the renowned management and booking company founded and directed in Spain by Rosa Lagarrigue.

During his almost 10 years in the business, he has developed careers from emerging artists to now very established ones. Currently, he is leading the projects of global icon Raphael; acclaimed singer songwriter Rozalén and pop singer Bely Basarte.

He is very passionate about pop music. He considers one of the most challenging aspects in the business is to never compromise music’s quality and yet maintain the goal to always reach a wider audience.

Pablo has a Journalist Degree (Universidad Rey Juan Carlos), a Master in Contemporary Culture (Universidad Complutense), a Master in Music Industry (Universidad de Valencia) and an Executive Program in Music Industry in the Digital Age (University of Houston).

Line Rindvig

UK-based independent manager, Line Rindvig, began her career in the music industry in live events, as an event coordinator and producer for MTV EMAs, Live Nation, MAMA Group, AEG & for BRITs Week.

But has since 2015 been a full-time artist manager. She started as day-to-day and tour manager for endelessloveshow’s artists [GAIKA, S4U, Nightmares on Wax, God Colony]. In 2017 she went independent as the sole manager for English-speaking German artist Kelvyn Colt. The duo worked together until early 2021. Through her work with Colt, he became a Forbes 30 Under 30 Lister, as one of the most influential artists in Europe alongside Dave & Lewis Capaldi. In addition, Line successfully ran his independent label [TBHG Records] and developed his major global partnership with Mercedes-Benz. The team specialised in working with brands [Nike, Reebok, StockX, Havana Club and Louis Vuitton] and profiled Kelvyn as the new face of German Hip-Hop.

In recent years, Line has sat on industry panels and done keynotes e.g. for Forbes International Women’s Summit and done talks about building a long-term brand and a sustainable economy for artists and hosted guest lectures for Berklee College of Music and Westminister University about brand partnerships. In December 2021, SheSaid.So included Line on their Alternative Power Music 100 List.

Tessy Schulz

Tessy Schulz is looking back on more than 20 years in the music industry. After almost 12 years in different roles at Sony Music/Sony BMG domestically and internationally, she started her own artist management and music consultancy company. She is passionately working with artists as their manager, partly acting as an executive producer, overseeing the booking, and developing their careers in all areas.

As a consultant, she contributes her expertise as an A+R , breaking acts internationally and realising special projects. Artists she is currently working closely with are i.a.: Left Boy, Ferdinand, André Heller, Kean Farrar, Marusha, etc.

Tessy is a member of the board at IMUC ( Germany) and EMMA.

Tessy Schulz

Tessy Schulz is looking back on more than 20 years in the music industry. After almost 12 years in different roles at Sony Music/Sony BMG domestically and internationally, she started her own artist management and music consultancy company. She is passionately working with artists as their manager, partly acting as an executive producer, overseeing the booking, and developing their careers in all areas.

As a consultant, she contributes her expertise as an A+R , breaking acts internationally and realising special projects. Artists she is currently working closely with are i.a.: Left Boy, Ferdinand, André Heller, Kean Farrar, Marusha, etc.

Tessy is a member of the board at IMUC ( Germany) and EMMA.

Eddie Traverso

Eddie Traverso is the founder of Traverso Management BV, a boutique artist management company and consultancy operating in the international music and creative industries.

Eddie has been managing artists, DJs, producers, songwriters and other creative talent for more than 30 years. Throughout his career, he has worked across the music industry and held various leadership positions including serving as A&R director for Columbia Records as well as Creative Director for Sony Music Publishing.

Currently, he manages US artist Matt Simons, Scottish singer/songwriter Daniel Docherty and Dutch producer and songwriter Gordon Groothedde among others. He’s also a certified coach for professionals within the music industry and beyond and often serves as a guest lecturer to various schools and programs, including New York University.

The European Music Managers Mentorship Activation (EMMMA) regulations:

  • Applicants must have at least 1 year of experience as music managers and actively operate in one of the European countries.
  • Selected applicants must attend all online 1-2-1 mentoring sessions during the duration of the program (2 hours per month).
  • Selected applicants are obliged to attend all the monthly online meetups from April through December.
  • After completing the programme, each selected applicant will be responsible for turning in a year-long business model that they will have worked on with their mentor.