European Music Managers Alliance launches EMMpower – a groundbreaking three-year project to boost music management businesses across Europe  


  • EMMpower will deliver an extensive programme of research, training, mentoring and professional development 
  • The project kicks off in March 2023 with the first in a series of Market Spotlights – free online seminars, where managers can increase their knowledge and understanding of key international markets
  • For full information see the EMMpower page.

Following a successful bid to the European Union’s Creative Europe programme, the European Music Managers Alliance (EMMA) is delighted to announce the launch and initial rollout of EMMpower – a groundbreaking three-year programme to provide support and capacity building to thousands of music management businesses throughout Europe.

With music managers playing an increasingly crucial role in the career development of artists, songwriters and other music makers, EMMpower seeks to gain a better understanding of the needs and challenges facing today’s management businesses and to promote further growth and exports across Europe’s €81.9bn commercial music sector.

EMMA is pleased to welcome the newly formed Danish music managers association Danske Artist Managers (DAM) to the pan-European alliance of music managers, which includes representative bodies for music managers in Belgium, Finland, France, Germany, the Netherlands, Norway, Poland, Spain, Sweden and the UK.

Delivered via EMMA’s network, EMMpower will operate across multiple strands, providing new market research, alongside mentoring, networking, professional development and advanced training opportunities. To encourage participation, the project will also incorporate a diversity taskforce and host focus groups on specialist genres.

The EMMpower programme will start formally in March 2023 with a dedicated series of Market Spotlights, focussed on key European and international music markets. Led by local experts, these free monthly online presentations will provide comprehensive information about the business structures of each individual territory, allowing managers to gain valuable first-hand insights to help grow the international careers of their creative clients. The first Market Spotlight will focus on Germany, followed by a dedicated session on the UK in April. Full details of the sessions will be posted on the dedicated EMMpower events page.

Through developing these new networks, EMMpower will then look to forge policy proposals that ensure music managers can benefit from greater commercial sustainability – and that they have the capacity to offer even greater support to artists, songwriters and other creative talent.

Commenting on the launch of EMMpower, Per Kviman, Chair of EMMA said:

“Music managers are the incubators, developers and business-builders of Europe’s creative talent. In a fragmented digital market, where most artists and songwriters operate as self-contained businesses, the role of the manager has never been so important, or so all-encompassing.”  

“Through rigorous research and by providing strategic mentoring and professional development, the EMMpower project is aiming to support music managers throughout Europe and to create new networks and communities. I believe this is a landmark opportunity for every type of music entrepreneur, and on behalf of EMMA would like to thank the team at Creative Europe for the responsibility they have invested in us.”

Tessy Schulz, Tessy Schultz International Artist Management Music Consultancy and a previous mentor for EMMA, said:

“EMMpower will provide music managers across Europe a unique opportunity to increase their knowledge, grow their business and develop new international networks. As a previous participant in EMMA’s mentor programme, I know first-hand how valuable these cross-border initiatives can be – allowing more experienced managers to pass on their knowledge, support and know-how to a younger generation, and creating new connections around Europe.” 

Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.