The music industry, being the most resilient and responsive to innovation among creative markets, has always developed rapidly. Currently, transforming after the pandemic and facing the global economic crisis, it has become an even more challenging work environment, with a need of competent, creative, flexible and resilient music managers, capable of developing artists’ careers on the local and international music scene. European Music Managers Alliance (EMMA) runs the EMMpower Mentorship Programme to address this need.
This programme connects early-stage music managers with established professionals in other European countries, providing them with the support and guidance they need to build sustainable careers for their artists and succeed in an increasingly competitive industry.
Running from April to November 2025, the EMMpower Mentorship Programme is designed to help emerging managers gain practical tools, proven knowledge, and best practices that they can use to improve their skills and competitiveness on a global scale.
By working with experienced European managers who will serve as paid mentors, mentees will receive valuable guidance and support as they navigate the challenges of the music industry. They will also be able to build connections and relationships with other music professionals from across Europe, expanding their network and opportunities for collaboration.
