EMMA’s vision is to:
- Unite an international, professional network of music managers
unite Europe’s music managers within a dedicated network, providing a single and representative point of contact for industry partners, as well as public and private policy-makers - Raise awareness
promoting the role of the music manager - Shape policy
engaging in influential discussions on the future of our industry - Professional development
offering mentoring and educational and networking for our members
The music manager’s role is unique though often barely visible to the outside world. Building careers and businesses for their artists, music managers are at the heart of the music industry’s ecosystem, interacting with all its strands.
The music manager is the most direct partner to the artist and creator and navigates on their behalf, the complex relationships within the music industry, allowing the client to focus on their artistry. The manager oversees the artist’s wellbeing, providing direct support and mentoring. Whilst understanding and nurturing the artists’creativity, they bring a business acumen capable of handling all commercial aspects. This means dealing with a plethora of business relationships with recording and publishing companies as well as other interlocutors who are central to an artist’s career development. The skills set required is both diverse and complex, requiring a mastery of all aspects of the music business: live events, recording, publishing, marketing, streaming and brand deals to name but a few.
