News

EMMA is looking for a Communication and Marketing Intern

The European Music Managers Alliance (EMMA) is seeking an attentive, organized, and motivated Communications and Marketing Intern to work 10 hours per week to support EMMA and it’s board members and Secretariat in carrying out a strategic communications plan. This support role is remote and can be carried out from anywhere in Europe.

This intern will gain experience and knowledge on the music industry across Europe (with a special focus on music management), design and marketing alongside a highly-experienced and well-respected board of Europe’s music managers. The intern will support in the development of communications materials and multimedia products that are attractive, consistent, well written, and propel interest and action. The opportunity will build his or her marketing and communications skills through hands on experience with the organization. The ideal candidate is a media and digital enthusiast, with exceptional writing and design skills, a strong interest and background in impact communications, and demonstrated curiosity and/or experience in the music industry.

This is an unpaid internship with the opportunity to build a great communications portfolio.

MAJOR DUTIES/RESPONSIBILITIES: 

To carry out and supplement the communications strategy laid out by the EMMA Board.

Duties include, but may not be limited to, the following:

      Support in the development and design of digital, web, and print marketing materials;

      Presentation and report development and design, including Google Slides and PowerPoint;

      Copywriting and editing, including developing original content under direction and editing from multiple contributors and in close coordination with the Secretariat;

      Utilizing online metrics tools (such as Facebook Business Manager and Google Analytics) to report on statistics for websites, social media sites, email campaigns, and online advertising;

      Provide both technical and editorial website support, updating content, and publishing news stories;

      Community management on platforms such as Facebook, Twitter, Instagram, and LinkedIn;

      Coordinate materials for the EMMA monthly newsletter and prepare send out (use of MailChimp); and

      Assist with General administrative tasks as needed.

Please submit your CV and short motivation letter to the address: agnieszka@emma.community

Deadline for submission: 31.08.2019.


EMMA welcomes the European Parliament’s vote in favour of the Copyright Directive in the Single Market

The Directive enables the Music Industry to negotiate fair remuneration for authors and rights-holders from digital platforms. Platforms have for too long been able to take advantage of the so-called “Safe Harbor” rule to generate profits from the music of our artists and authors.

Global copyright laws need updating in the digital age and this is a start for more modern legislation. Articles 14-16 give artist and creators new rights to transparency and a new leverage for negotiating music license rights. Especially when it comes to modernizing older legacy agreements.

We now call on all member states to reconfirm their approval of the adoption at the Competitiveness Council on 9th April.  

Ahead of us in the next two years is the implementation of the Directive. EMMA will campaign to ensure each EU Member State gives the principals of the Directive full impact into national law.

We thank those MEPs who voted in favour of the Directive.  Unfortunately too many European politicians have been acting to stop these positive changes. It is time for our national politicians to stand up in support of European culture. The Copyright Directive gives Europe global leadership and a brand new opportunity for positive collaboration between creators and politicians. 

EMMA will continue to work with organizations like Impala, CISAC, IFPI, ICMP to ensure that the Directive does actually lead to fairer remunerations for artists as it intends.  


EMMA welcomes agreement on Copyright Directive and encourages EU to adopt in final vote

The European Music Managers Alliance (EMMA) represents over 800 music managers working with well over 2000 artists across the EU.  We have been actively campaigning for a Copyright Directive that ensures that artists are properly and fairly paid from the consumption of their music by the tech platforms and artists business partners including labels and publishers.   

We welcome the recent deal between the Council and Parliament on the Directive. Although inevitability a compromise, the agreement reached on articles 13-16 forms a balanced package which supports a modern and transparent music industry and promotes fair remuneration from use of artists’ music online.  We applaud the EU institutions’ courage to resist unprecedented lobbying and recognise that copyright exists for the protection of creators. 

There is one more stage to go with final votes and we urge the Parliament and Council to adopt the Directive.  As EMMA we look forward to working with artists the wider music industry and with national governments across the EU as it is implemented in the coming years to ensure the vision becomes reality.


By: LARM Festival, 28.02 – 2.03.2019 Oslo, Norway

by:Larm is one of the biggest music industry events in Europe and the most important one in the Nordic region. In 2018, festival had over 500 international music business delegates attending the conference alongside 2500 Norwegians. In addition to hosting a large number of key industry professionals, over the past 20 years by:Larm has cemented its reputation as THE place to discover the hottest new Nordic talent. The event has featured the likes of Sigrid, Nico & Vinz, Astrid S, Anna of the North, Tove Lo, MØ, Icona Pop, Lykke Li, Todd Terje, Lemaitre, Aurora and Kvelertak just before they established themselves internationally. This year once again festival will have loads of great new acts waiting to be discovered. Well established acts from the region are names like Kygo, Alan Walker, Swedish House Mafia, Björk, Lukas Graham amongst others.

EMMA in cooperation with NEMAA (Norwegian Entertainment Managers & Agents Association) would like to invite you to Meet the Managers & Agents on Friday 1st March from 4-6pm.

More info and location to be found  here very soon!
For full program and info: here
Discount with early-bird prices are available for EMMA members (International Delegate). You can use this link: here


Fan Data Guide

Music Managers Forum UK has published ‘The Fan Data Guide’, the latest instalment of the MMF’s Dissecting the Digital Dollar series. The Fan Data Guide explores the value of fan data, who owns it and how to maximize the use of the data when developing your artists’ business.

The Fan Data Guide seeks to break down the key data types that artists and their managers should be aware of and have access to, as well as advice about how data captured from music streaming, ticket sales, social media activity and affiliate partnerships can be harnessed to grow their business and enhance decision making. The guide also raises pertinent questions about the ownership and sharing of data post GDPR and offers a ‘Data Checklist’ that all artists and managers should ask of potential business partners before negotiating a deal.

Written by CMU Insights in collaboration with MMF board members Lisa Ward (Red Light Management) and Tom Burris (ie:music) plus Jessie Scoullar (Wicksteed Works) and Peter Mason (Russells)

The Fan Data Guide can be downloaded for free here.


Face-Value European Alliance For Ticketing (FEAT)

The Face-value European Alliance for Ticketing (FEAT) has been launched to fight for fairness in the business and ensure fans are no longer exploited at the hands of scalpers. FEAT goal is to encourage any ticket resale to be done at face value, meaning that if tickets are resold, this is at no more than their original price.  The original founders include legendary German promoter/manager Schumek Sabotka, Neo Sala from Doctor Music in Spain and Italian Promoter Claudio Trotter.
FEAT has been established in reaction to a dramatic rise in the amount of tickets being resold online for profit, sometimes known as secondary ticketing. Tickets are bought from a primary ticket reseller and are then sold for a heavily inflated price to the detriment of thousands of music fans. Artists, promoters and the wider music business suffers too, as these fans have less to spend on recordings, merchandise and other concerts as a result. The value of the secondary ticketing market worldwide is estimated at $8bn.

FEAT activity over the coming 12 months includes but is not limited to:
–          Lobbying with EU Parliament for better legislation to protect consumers against malicious secondary ticketing practices
–          Legal committee – connecting lawyers across Europe working on this issue
–          Surveying & reporting – mapping and analyzing ticketing and resale legislation in each country in Europe
–          Working with the live and ticketing industries to create a fairer resale environment

EMMA has decided to join and support FEAT campaign to coordinate lobbying across Europe. Individual managers can also show their support here.


Copyright Directive Update

The progress the music industry cheered in September seems to have slipped backwards since the Romanian Presidency took over chairing the Council of Ministers in January.  They have proposed a new text of article 13 of the Copyright Directive for the ‘Trialogue’ discussions between Parliament, Council and Commission on safe harbours that is considered too weak by the Music Industry and a dangerous step backwards.  The film industry is also lobbying against various versions of this article as is YouTube and technology companies. 

In the meantime, the Parliament text on art. 14, which introduces the concept of a performer right on digital, is absolutely opposed by the record labels who fear it may lead to direct performer rights on all streaming income, circumventing rights-holders.

Alongside this all the hard-fought progress for music artists on articles 14-16 on transparency, reversion rights, contract adjustment and alternative dispute resolution are getting lost in the fight.  If no agreement is reached in February, the text will fall entirely as there is no enough time to get it through the final votes before the European Parliament Elections this Spring.

In recent months, EMMA Board has been actively involved in discussions about Copyright Directive with European Commission representatives supporting the directive as a whole including the provisions to ensure fair payment for artists (articles 13-16).

 For more information about Article 13, please ref to:

      Europe for Creators site: here

      UK Music site: here

     Billboard summary: here 


EMMA & Partners – Association of Artist Managers in Australia Survey

Last September the Association of Artist Managers in Australia (AAM)* conducted a survey on a sample of 68 Working Artist Managers. The results indicate the expertise, skill, labour force and contribution the music industry’s artist management sector make to the music industry and the impact their work has on developing creative, successful and economically sustainable artists. The role of the manager intersects the creative development, marketing and promotion, business affairs, touring activities and human resources management. Hence, according to AAM it is critically important to recognize that artist managers are the 21st Century CEOs of the Music Industry.

This recent survey found that although artist managers are a highly educated, experienced and skilled workforce, they are underpaid and suffer a 48% wage gap compared to other professionals. They are business owners that spend 84% of their time working on the artists business, managing Australian cultural production valued >$390 million annually. Additionally, they are generous contributors of unpaid time, expertise and cash to the music industry. Survey identified economic sustainability and mental health & wellbeing as the most important issues impeding the growth and sustainability of their management business, and in turn their artists.

The AAM has identified 5 key opportunities for growth and sustainability in the next 5 years: 1) access to international markets 2) access to data, new technologies & income streams 3) access to funding, education & professional development activities 4) access to next generation management business model development 5) human resources support services. 

*The Association of Artist Managers (AAM) unites the Australian music industry’s managers providing a peak body that develops, protects and promotes the reputation and interests of music managers, and their artists. With 250+ active managers, many working globally, the AAM is the only peak body for managers of contemporary music.