News

EMMA welcomes agreement on Copyright Directive and encourages EU to adopt in final vote

The European Music Managers Alliance (EMMA) represents over 800 music managers working with well over 2000 artists across the EU.  We have been actively campaigning for a Copyright Directive that ensures that artists are properly and fairly paid from the consumption of their music by the tech platforms and artists business partners including labels and publishers.   

We welcome the recent deal between the Council and Parliament on the Directive. Although inevitability a compromise, the agreement reached on articles 13-16 forms a balanced package which supports a modern and transparent music industry and promotes fair remuneration from use of artists’ music online.  We applaud the EU institutions’ courage to resist unprecedented lobbying and recognise that copyright exists for the protection of creators. 

There is one more stage to go with final votes and we urge the Parliament and Council to adopt the Directive.  As EMMA we look forward to working with artists the wider music industry and with national governments across the EU as it is implemented in the coming years to ensure the vision becomes reality.


By: LARM Festival, 28.02 – 2.03.2019 Oslo, Norway

by:Larm is one of the biggest music industry events in Europe and the most important one in the Nordic region. In 2018, festival had over 500 international music business delegates attending the conference alongside 2500 Norwegians. In addition to hosting a large number of key industry professionals, over the past 20 years by:Larm has cemented its reputation as THE place to discover the hottest new Nordic talent. The event has featured the likes of Sigrid, Nico & Vinz, Astrid S, Anna of the North, Tove Lo, MØ, Icona Pop, Lykke Li, Todd Terje, Lemaitre, Aurora and Kvelertak just before they established themselves internationally. This year once again festival will have loads of great new acts waiting to be discovered. Well established acts from the region are names like Kygo, Alan Walker, Swedish House Mafia, Björk, Lukas Graham amongst others.

EMMA in cooperation with NEMAA (Norwegian Entertainment Managers & Agents Association) would like to invite you to Meet the Managers & Agents on Friday 1st March from 4-6pm.

More info and location to be found  here very soon!
For full program and info: here


Fan Data Guide

Music Managers Forum UK has published ‘The Fan Data Guide’, the latest instalment of the MMF’s Dissecting the Digital Dollar series. The Fan Data Guide explores the value of fan data, who owns it and how to maximize the use of the data when developing your artists’ business.

The Fan Data Guide seeks to break down the key data types that artists and their managers should be aware of and have access to, as well as advice about how data captured from music streaming, ticket sales, social media activity and affiliate partnerships can be harnessed to grow their business and enhance decision making. The guide also raises pertinent questions about the ownership and sharing of data post GDPR and offers a ‘Data Checklist’ that all artists and managers should ask of potential business partners before negotiating a deal.

Written by CMU Insights in collaboration with MMF board members Lisa Ward (Red Light Management) and Tom Burris (ie:music) plus Jessie Scoullar (Wicksteed Works) and Peter Mason (Russells)

The Fan Data Guide can be downloaded for free here.


Face-Value European Alliance For Ticketing (FEAT)

The Face-value European Alliance for Ticketing (FEAT) has been launched to fight for fairness in the business and ensure fans are no longer exploited at the hands of scalpers. FEAT goal is to encourage any ticket resale to be done at face value, meaning that if tickets are resold, this is at no more than their original price.  The original founders include legendary German promoter/manager Schumek Sabotka, Neo Sala from Doctor Music in Spain and Italian Promoter Claudio Trotter.
FEAT has been established in reaction to a dramatic rise in the amount of tickets being resold online for profit, sometimes known as secondary ticketing. Tickets are bought from a primary ticket reseller and are then sold for a heavily inflated price to the detriment of thousands of music fans. Artists, promoters and the wider music business suffers too, as these fans have less to spend on recordings, merchandise and other concerts as a result. The value of the secondary ticketing market worldwide is estimated at $8bn.

FEAT activity over the coming 12 months includes but is not limited to:
–          Lobbying with EU Parliament for better legislation to protect consumers against malicious secondary ticketing practices
–          Legal committee – connecting lawyers across Europe working on this issue
–          Surveying & reporting – mapping and analyzing ticketing and resale legislation in each country in Europe
–          Working with the live and ticketing industries to create a fairer resale environment

EMMA has decided to join and support FEAT campaign to coordinate lobbying across Europe. Individual managers can also show their support here.


Copyright Directive Update

The progress the music industry cheered in September seems to have slipped backwards since the Romanian Presidency took over chairing the Council of Ministers in January.  They have proposed a new text of article 13 of the Copyright Directive for the ‘Trialogue’ discussions between Parliament, Council and Commission on safe harbours that is considered too weak by the Music Industry and a dangerous step backwards.  The film industry is also lobbying against various versions of this article as is YouTube and technology companies. 

In the meantime, the Parliament text on art. 14, which introduces the concept of a performer right on digital, is absolutely opposed by the record labels who fear it may lead to direct performer rights on all streaming income, circumventing rights-holders.

Alongside this all the hard-fought progress for music artists on articles 14-16 on transparency, reversion rights, contract adjustment and alternative dispute resolution are getting lost in the fight.  If no agreement is reached in February, the text will fall entirely as there is no enough time to get it through the final votes before the European Parliament Elections this Spring.

In recent months, EMMA Board has been actively involved in discussions about Copyright Directive with European Commission representatives supporting the directive as a whole including the provisions to ensure fair payment for artists (articles 13-16).

 For more information about Article 13, please ref to:

      Europe for Creators site: here

      UK Music site: here

     Billboard summary: here 


EMMA & Partners – Association of Artist Managers in Australia Survey

Last September the Association of Artist Managers in Australia (AAM)* conducted a survey on a sample of 68 Working Artist Managers. The results indicate the expertise, skill, labour force and contribution the music industry’s artist management sector make to the music industry and the impact their work has on developing creative, successful and economically sustainable artists. The role of the manager intersects the creative development, marketing and promotion, business affairs, touring activities and human resources management. Hence, according to AAM it is critically important to recognize that artist managers are the 21st Century CEOs of the Music Industry.

This recent survey found that although artist managers are a highly educated, experienced and skilled workforce, they are underpaid and suffer a 48% wage gap compared to other professionals. They are business owners that spend 84% of their time working on the artists business, managing Australian cultural production valued >$390 million annually. Additionally, they are generous contributors of unpaid time, expertise and cash to the music industry. Survey identified economic sustainability and mental health & wellbeing as the most important issues impeding the growth and sustainability of their management business, and in turn their artists.

The AAM has identified 5 key opportunities for growth and sustainability in the next 5 years: 1) access to international markets 2) access to data, new technologies & income streams 3) access to funding, education & professional development activities 4) access to next generation management business model development 5) human resources support services. 

*The Association of Artist Managers (AAM) unites the Australian music industry’s managers providing a peak body that develops, protects and promotes the reputation and interests of music managers, and their artists. With 250+ active managers, many working globally, the AAM is the only peak body for managers of contemporary music.


EMMA & Education – MMF UK Accelerator Programme

MMF UK, in partnership with YouTube Music, have launched the Accelerator Programme for Music Managers – the first ever independent funding and professional development initiative designed solely for artist, songwriter and producer managers.

The programme includes;

•            up to £15,000 in bursary funding

•            over £3000 and 50+ hours’ worth of manager-specific education courses covering everything from advanced digital skills, negotiation techniques, managing mental health, legal skills, business management and much more.

•            free or low-cost legal advice, accounting advice and insurance services

•            mentorship from world class managers, agents and promoters

•            funding to attend a music industry conference festival within Europe.

•            a Managers weekend retreat

APMM is aimed at managers based in England and Scotland who are in full or part-time employment, looking to make the leap into full-time music management with their own company. Managers of artists, songwriters or producers whose business has a track record of proven income, could be eligible for up to £15,000 in a bursary grant.

We hope to be able to roll out a similar programme across Europe next year for EMMA dependent on available funding.


EMMA – New European Copyright Rules for Music

The discussions with the Copyright Directive in Brussels are now reaching their last stages in what is known as the ‘trialogue’ e.g. a three way discussion between the Council of Ministers (national governments), European Parliament and European Commission.  The three bodies are trying to agree the details on a final text which will go for a ‘take it or leave it’ vote for approval.  It is looking likely that due to controversies with articles 11 (press publishers) and 13 (music safe harbours e.g. YouTube licensing) this agreement may not now emerge until February and the final vote in March (pre-Brexit and European elections).  EMMA has been active in Brussels and at national level campaigning for a fair result with the Directive to benefit artists – this involves the adoption of article 13 (which shifts licensing liabilities to platforms) and also articles 14-16 which introduce the principle of fair remuneration and contract adjustment to tackle inequitable label or publishing contracts.  We are now watching the final stages closely and are in discussions with our music counterparts in the IFPI (labels) as well as songwriters (ESCA) and artists representatives (IAO).


EMMA – Training sessions

EMMA member – Keith Harris (MMF UK) undertook in October training workshops in Portugal in the cities of Lisbon, Coimbra and Porto. The seminars were organised by AMAEI – the Professional Association for Musicians and Artists independent labels and publishers in Portugal. The aim of the seminars was to provide guidance about what management involves and when an artist should be looking to get management involved, in these times of DIY releases. Each class involved about twenty managers and was driven by the questions of the participants, who were at varying stages in their careers, but who were generally keen to get an international perspective on artists’ management.


EMMA at MaMA France

THURSDAY OCTOBER 18th 

EMMA representatives had an opportunity to join one of the MaMA festival’s panel discussions, focusing on how fan’s money paid to music streaming services is allocated to artists. The panel was hosted by MMF France with panelists from MMF UK, Deezer, Believe Digital and the French artists coalition GAM.

Panel was followed by Managers Mixer, where European and international Music Managers could meet and discuss, in a relaxed environment, key issues facing artist. It’s been a great networking opportunity!